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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Market Moves, Sellers Slash Prices
Roughly 40 percent of recent Greenville home sales required price drops. Market data reveals why buyers are selective, sellers are adjusting, and pricing accuracy now matters more than ever.
Apr 17, 20245 min read


Using Section 8 Rentals as a Rent Deflation Hedge
A deeper look into how Section 8 Rentals create rare stability in shifting markets — and why they often serve as a built-in hedge against rent deflation.
Apr 10, 20244 min read


Identifying Local Real Estate Bubbles
A clear, human-polished breakdown of how localized real estate bubbles form, why some Upstate areas surged and corrected, and how to spot early warning signs in shifting local markets.
Apr 3, 20245 min read


The Death of the 6% Real Estate Commission???
A clear and human breakdown of the changes reshaping the 6% real estate commission conversation, how the settlement impacts buyers, sellers, and agents, and why the industry is entering a pivotal new era.
Mar 20, 20244 min read


President Biden Wants to Make Housing Affordable. But Should He?
President Biden’s plans to make housing affordable spark debate over tax credits, title insurance changes, and federal involvement. Here is how those proposals could reshape the market.
Mar 13, 20245 min read


Deep Diving into Upstate Sub-Markets
A detailed breakdown of Greenville County sub-markets, showing how each area is shifting in inventory, pricing, and buyer behavior.
Mar 6, 20244 min read


Mortgage Rates Are Volatile Again, Thanks to the Fed
Mortgage rates are volatile again, thanks to the Fed. Discover how shifting Treasury yields, Fed statements, and labor market data are shaping Greenville’s housing market and what it means for buyers and sellers
Feb 7, 20244 min read


Roasting Real Estate Ignorance with Hope Brooks: Insights from Selling Greenville Podcast
A sharp, humorous, and heartfelt breakdown of Real Estate Ignorance, inspired by a viral Facebook exchange and an in-depth conversation with local investor Hope Brooks.
Jan 31, 20246 min read


Why Financial Data Supports Home Ownership Over Renting
A data-driven breakdown showing why Home Ownership Over Renting remains the stronger long-term financial choice, especially in Greenville’s fast-appreciating market.
Jan 17, 20245 min read


Amazon Gift Card Winner + Crazy Start to 2024!
The year kicked off with a burst of buyer activity, renewed energy, and the announcement of the Amazon Gift Card Winner — all pointing to a surprisingly strong start for Greenville’s 2024 housing market.
Jan 10, 20244 min read


10 Bold Predictions for 2024!
A data-backed breakdown of the 10 Bold Predictions shaping Greenville’s 2024 real estate market, including rate expectations, price shifts, inventory trends, and the outlook for buyers and sellers.
Jan 3, 20244 min read


End of Year Giveaway! Plus 2023 Recap
A milestone close to the year featuring the End of Year Giveaway, a 2023 market recap, and key insights shaping Greenville’s housing momentum.
Dec 27, 20234 min read


How Did Stan Do Predicting 2023's Real Estate Trends?
A candid scorecard on Predicting 2023's Real Estate Trends in Greenville: which bold calls hit, which missed, and what the outcomes reveal about prices, inventory, rates, and days on market—plus practical takeaways for buyers and sellers.
Dec 20, 20235 min read


Real Estate Lawsuits Mean Buyer Agents May Be Going Away for Good
A clear-eyed look at Real Estate Lawsuits, how they challenge commission norms, why buyer agency emerged, and what everyday buyers should expect if the model shifts.
Dec 6, 20236 min read


Should I rent, or should I buy?
Is it really cheaper to rent than buy in Greenville right now? Neighborhood-by-neighborhood numbers say “often yes”—but five kinds of control and long-term equity can flip the answer for many.
Nov 8, 20236 min read


What to Expect as We Enter the Slow Season of Real Estate
Greenville’s real estate slows for the season—but opportunity hasn’t disappeared. Here’s how buyers and sellers can adapt and win this winter.
Oct 25, 20234 min read


Summer Real Estate Vibes
Summer slows, but Greenville’s housing market stays steady. Discover how summer real estate vibes are shaping prices, buyer behavior, and what a “normal” season looks like again in the Upstate.
May 31, 20234 min read


Comparing 2023 Real Estate to the RE Market in 2008–2020
Greenville’s 2023 real estate market looks nothing like 2008’s crash—or 2020’s chaos. Here’s how it compares to the last 15 years and what it means for buyers, sellers, and investors right now.
May 10, 20235 min read


Looking Back at Stan’s 10 Bold Predictions for 2023
Did Greenville’s 2023 housing market play out as predicted? See which of Stan’s 10 bold forecasts came true, which fell short, and what they reveal about real estate trends heading into 2024.
May 3, 20235 min read


Interview with Mortgage Executive, Derek Horton
Local beats anonymous. In this Greenville interview with mortgage executive Derek Horton, learn why relationships with underwriters and appraisers still close loans, which myths stall first-time buyers, and how to think about rates, risk, and timing in the Upstate.
Mar 15, 20235 min read
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