How does Greenville/Spartanburg compare to other major markets?

The Greenville-Spartanburg region is growing rapidly, attracting both homebuyers and investors. But how does it compare to other major markets across the country? Is it still affordable? Are homes appreciating at a competitive rate?

In Episode 261 of the Selling Greenville Podcast, Stan McCune breaks down the numbers, analyzing housing affordability, population trends, and real estate investment opportunities in Greenville-Spartanburg versus other metros. Let’s dive

into the insights from this episode.

Affordability: Greenville-Spartanburg vs. Major Cities

Housing affordability is one of the biggest draws to the Greenville-Spartanburg area, especially compared to major U.S. markets.

1. Home Prices Are More Affordable

• The median home price in Greenville-Spartanburg is significantly lower than in metro areas like Charlotte, Atlanta, or Nashville.

• Many buyers relocating from high-cost states (like California or New York) find they can afford larger homes for a fraction of the price.

• While home prices have risen in recent years, Greenville-Spartanburg remains one of the most affordable growing markets in the U.S.

2. Cost of Living Remains Competitive

• Greenville-Spartanburg offers a lower cost of living than larger cities, making it attractive to both families and remote workers.

• Property taxes and overall housing costs remain more reasonable compared to many urban centers.

Population Growth: A Key Factor in Real Estate Demand

One of the reasons Greenville-Spartanburg continues to thrive is its steady population growth.

1. Influx of New Residents

• People are moving to the area due to job opportunities, lifestyle benefits, and affordability.

• Many new residents come from states like Florida, California, and New York.

• Growth in remote work has increased demand for housing in affordable, high-quality-of-life regions like Greenville.

2. How It Compares to Other Cities

• While Greenville-Spartanburg isn’t growing as fast as places like Austin or Phoenix, it’s expanding at a steady, sustainable pace.

• The area is still relatively undiscovered compared to some over-saturated markets.

Real Estate Investment: Is Greenville-Spartanburg a

Strong Market?

1. Rental Market Is Strong

• Due to population growth, rental demand remains high.

• Investors find good cash-flow opportunities, especially compared to more expensive markets where profit margins are slimmer.

2. Home Value Appreciation Is Steady

• While some major cities have seen volatile price swings, Greenville-Spartanburg has experienced steady appreciation.

• This stability makes it attractive for long-term investment.

3. Commercial and Industrial Growth Supports Market Strength

• The region has a strong job market, with major employers in industries like automotive, healthcare, and technology.

• BMW, Michelin, and other major companies continue to fuel economic expansion, making the area more resilient than some purely residential markets.

How Does Greenville-Spartanburg Compare to Other Growing Markets?

Better Than…

• Overpriced cities like San Francisco or New York, where affordability is a challenge.

• Highly volatile markets like Miami, which see extreme price swings.

• Slower-growing regions that lack economic development.

Competing With…

• Charlotte and Nashville, which are experiencing similar growth but have higher costs.

• Austin and Phoenix, which have seen faster expansion but may be overheated in pricing.

  
  

Still Behind…

• Some larger metros that offer more established infrastructure and job diversity.

Final Thoughts: Why Greenville-Spartanburg Stands Out

Greenville-Spartanburg is not just a hidden gem—it’s an increasingly competitive real estate market. Compared to larger metro areas, it offers:

✅ Affordable home prices

✅ Strong economic growth

✅ A high quality of life

✅ Steady property appreciation

For homebuyers, investors, and those considering relocation, the market remains a solid option with long-term potential.

Watch & Listen to the Full Episode

For a full breakdown of how Greenville-Spartanburg compares to other markets, tune in to Selling Greenville Podcast Episode 261.

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