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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Buyers Are Back—But the Data Isn’t Playing Along
Buyer traffic is surging across Greenville, but the latest housing data tells a very different story. Here’s why the market feels hot even when the numbers say otherwise.
Nov 194 min read
What Greenville’s Local Elections Really Mean for Growth, Traffic, and Home Prices
Greenville’s local elections reshaped the conversation on growth, housing, and infrastructure — proving that small races have big consequences for Upstate real estate.
Nov 125 min read
10 Home Design Trends OUT (and IN) for 2025
Greenville’s 2025 design trends are shaking up the status quo—barn doors, greige, and dark floors are out, while light woods, wallpaper accents, and eat-in kitchens are in.
Oct 224 min read
Will a DC Shutdown Stall Greenville Closings? Stan’s Quick Guide + $250 Giveaway Update
Will a DC shutdown stall Greenville closings? Realtor Stan McCune breaks down what buyers, sellers, and lenders need to know when Washington stops working.
Oct 85 min read
Is the Greenville Real Estate Market Heating Up or Cooling Down? Yes.
Greenville’s housing market is doing something strange—some homes are flying off the shelves while others sit and stall. Find out what’s hot, what’s not, and how to navigate this unusual real estate moment.
Mar 272 min read
Over Half of These Sellers in Greenville Are Selling for a Loss
Greenville’s market isn’t the slam-dunk “seller’s market” you might think. In this episode’s companion blog, I break down why many sellers are taking losses—and what to do about it.
Mar 123 min read
Why Home Buyers and Sellers Disagree on Home Values
Why do smart people see the same house so differently? This episode breaks down why home buyers and sellers disagree on home values—and how to price, shop, and negotiate with clarity in today’s market.
Jan 295 min read
My Crazy Listing Story: The Home That Had a Bit of Everything
This Greenville listing had everything—repairs, hurricanes, missing paperwork, and lessons in patience. Here’s what really happens behind the scenes of a “simple” real estate deal.
Oct 16, 20245 min read
What To Do About Out-of-Control Homeowners Insurance Costs
Homeowners across South Carolina are facing out-of-control homeowners insurance costs—but there are still practical ways to fight back. Learn seven smart strategies to lower your premiums, reduce risks, and stay covered without breaking the bank.
Oct 9, 20245 min read
The Dangers of Overpricing Your Home
Overpricing your home can cost you thousands. Discover why pricing below appraisal often sells faster and for more — straight from Greenville’s latest housing data.
Aug 7, 20244 min read
Should I Hold, or Should I Sell?
A deep dive into Greenville real estate reveals which property types are best to hold and which ones make sense to sell. From mid-century modern trends to beachfront risks, here’s how today’s market shapes the “hold or sell” decision.
Jun 12, 20245 min read
Identifying Local Real Estate Bubbles
A clear, human-polished breakdown of how localized real estate bubbles form, why some Upstate areas surged and corrected, and how to spot early warning signs in shifting local markets.
Apr 3, 20245 min read
Real Estate Lawsuits Mean Buyer Agents May Be Going Away for Good
A clear-eyed look at Real Estate Lawsuits, how they challenge commission norms, why buyer agency emerged, and what everyday buyers should expect if the model shifts.
Dec 6, 20236 min read
Should I rent, or should I buy?
Is it really cheaper to rent than buy in Greenville right now? Neighborhood-by-neighborhood numbers say “often yes”—but five kinds of control and long-term equity can flip the answer for many.
Nov 8, 20236 min read
Willie Coleman on Real Estate Investing in Your Teen Years and Early 20s
A teenage hustler becomes a luxury builder: how Willie Coleman turned salvaged parts, smart sourcing, and resilience into real estate momentum.
Nov 1, 20235 min read
How Much Value Does a "Master on Main" Add?
How much value does a “master on main” add in Greenville? New, real neighborhood data shows ranches and two-stories with the primary on main pull a $20–$25/ft premium over primary-up plans—plus why bigger homes get lower $/ft.
Sep 13, 20236 min read
Costs to Build a Custom Home in Greenville County
Thinking of acreage and a custom build in the Upstate? Six months of Greenville County MLS data shows custom, out-of-subdivision builds hover around ~$225/sq. ft., with typical land costs adding ~$40K–$100K per acre. See how that compares to buying an existing home with acreage.
Aug 9, 20236 min read
How Has Stan’s Job (as a Realtor) Changed Over the Years?
A Greenville, SC, realtor breaks down how Stan’s job as a realtor changed over the years—from deal-finding and seller defense to multiple-offer warfare to today’s strategy-first playbook with deeper marketing and measured price moves.
Jun 14, 20235 min read
Why Homebuyers Should Consider New Construction
Greenville’s active inventory is now dominated by builder homes. Here’s why “Why Homebuyers Should Consider New Construction”: better timelines than 2021–2022, rate buydowns, closing-cost help, strong warranties, and more predictable paths to closing—even with a wider price gap vs. resales.
Apr 19, 20236 min read
My Experience With Smart Home Systems and Apple Home
A Greenville homeowner shares a real-world journey wiring up thermostats, locks, garage, and security under Siri—why Apple’s ecosystem won, what devices delivered, and where the setup still needs polish.
Feb 15, 20236 min read
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