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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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5 Ways Mortgage Rates Could Finally Come Down
Mortgage rates could fall if inflation cools, trade and oil pressures ease, the economy weakens, Washington regains fiscal credibility, or mortgage-backed securities become less costly to finance
Oct 77 min read


Greenville Homeowners Are Trapped by Their Mortgage
Greenville homeowners are staying put because higher mortgage rates have doubled or even tripled the monthly payment needed to move, creating a powerful lock-in effect across the local market.
Sep 307 min read


Sellers Are Cutting Prices, Buyers Still Want More
Nearly half of recent Greenville-area home sales involved price reductions, and many buyers still negotiated below the reduced price or asked for seller concessions.
Sep 237 min read


Is Greenville Heading Toward a Buyer’s Market?
Greenville’s months supply of inventory is climbing, new construction is pressuring prices, and the market may be closer to buyer-friendly territory than many sellers realize.
Sep 97 min read


10 Real Estate Schemes Greenville Buyers and Sellers Should Know
Greenville buyers and sellers should understand these common real estate schemes, from wholesaling and brokerage exclusive listings to lender fees, buyer agreements, and misleading listing strategies.
Aug 267 min read


Something Is Changing in Greenville Real Estate
Greenville real estate is shifting as new listings fall, median prices dip, inventory growth slows, mortgage rates pressure buyers, and negotiations become more intense.
Aug 198 min read


Can Greenville Stay Affordable as It Continues to Grow?
Greenville’s growth is putting pressure on renters, buyers, and workforce housing. Mario Brown of Affordable Upstate explains why supply, preservation, local ownership, and public-private partnerships matter.
Jul 297 min read


Greenville's Market Is Starting to Tell a Different Story
Greenville’s latest market numbers show a shifting story: new listings are slowing, pending and closed sales are strong, inventory growth is cooling, and affordability remains tight.
Jul 227 min read


Is Greenville Finally Becoming a Balanced Market?
Greenville’s market is showing signs of balance as inventory rises, sales remain strong, new construction pressures pricing, and buyers become more selective.
Jun 247 min read


10 UPSTATE AREAS Buyers Keep Overlooking
From Landrum to Pumpkin Town, these 10 Upstate Areas buyers keep overlooking offer charm, access, value, and breathing room that many miss when they only chase the usual hotspots.
Jun 106 min read


Greenville’s Market Just Got a Lot More Complicated
Greenville just posted record new listings and record pending sales, but pricing stayed flat and inventory cracked 6,000 again. Here’s why Greenville’s Market is starting to feel more complicated than the headlines suggest.
May 206 min read


Buyers Are Back—But the Data Isn’t Playing Along
Buyer traffic is surging across Greenville, but the latest housing data tells a very different story. Here’s why the market feels hot even when the numbers say otherwise.
Nov 19, 20254 min read


What Greenville’s Local Elections Really Mean for Growth, Traffic, and Home Prices
Greenville’s local elections reshaped the conversation on growth, housing, and infrastructure — proving that small races have big consequences for Upstate real estate.
Nov 12, 20255 min read


10 Home Design Trends OUT (and IN) for 2025
Greenville’s 2025 design trends are shaking up the status quo—barn doors, greige, and dark floors are out, while light woods, wallpaper accents, and eat-in kitchens are in.
Oct 22, 20254 min read


Will a DC Shutdown Stall Greenville Closings? Stan’s Quick Guide + $250 Giveaway Update
Will a DC shutdown stall Greenville closings? Realtor Stan McCune breaks down what buyers, sellers, and lenders need to know when Washington stops working.
Oct 8, 20255 min read


Is the Greenville Real Estate Market Heating Up or Cooling Down? Yes.
Greenville’s housing market is doing something strange—some homes are flying off the shelves while others sit and stall. Find out what’s hot, what’s not, and how to navigate this unusual real estate moment.
Mar 27, 20252 min read


Over Half of These Sellers in Greenville Are Selling for a Loss
Greenville’s market isn’t the slam-dunk “seller’s market” you might think. In this episode’s companion blog, I break down why many sellers are taking losses—and what to do about it.
Mar 12, 20253 min read


Why Home Buyers and Sellers Disagree on Home Values
Why do smart people see the same house so differently? This episode breaks down why home buyers and sellers disagree on home values—and how to price, shop, and negotiate with clarity in today’s market.
Jan 29, 20255 min read


My Crazy Listing Story: The Home That Had a Bit of Everything
This Greenville listing had everything—repairs, hurricanes, missing paperwork, and lessons in patience. Here’s what really happens behind the scenes of a “simple” real estate deal.
Oct 16, 20245 min read


What To Do About Out-of-Control Homeowners Insurance Costs
Homeowners across South Carolina are facing out-of-control homeowners insurance costs—but there are still practical ways to fight back. Learn seven smart strategies to lower your premiums, reduce risks, and stay covered without breaking the bank.
Oct 9, 20245 min read
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