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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Is Greenville Heading Toward a Buyer’s Market?
Greenville’s months supply of inventory is climbing, new construction is pressuring prices, and the market may be closer to buyer-friendly territory than many sellers realize.
1 hour ago7 min read
Why Mortgage Rates Could Freeze Greenville’s Market
Greenville’s housing market is highly sensitive to mortgage rates, and rates pushing back toward 7% could slow buyers, lock in sellers, and squeeze affordability heading into fall.
6 days ago7 min read
10 Real Estate Schemes Greenville Buyers and Sellers Should Know
Greenville buyers and sellers should understand these common real estate schemes, from wholesaling and brokerage exclusive listings to lender fees, buyer agreements, and misleading listing strategies.
Aug 267 min read
Something Is Changing in Greenville Real Estate
Greenville real estate is shifting as new listings fall, median prices dip, inventory growth slows, mortgage rates pressure buyers, and negotiations become more intense.
Aug 198 min read
South Carolina Is Cracking Down on Squatters and Rental Scams
South Carolina’s new law gives property owners a faster path to remove squatters while cracking down on fake leases, fraudulent rental listings, and property damage
Aug 56 min read
Can Greenville Stay Affordable as It Continues to Grow?
Greenville’s growth is putting pressure on renters, buyers, and workforce housing. Mario Brown of Affordable Upstate explains why supply, preservation, local ownership, and public-private partnerships matter.
Jul 297 min read
Greenville's Market Is Starting to Tell a Different Story
Greenville’s latest market numbers show a shifting story: new listings are slowing, pending and closed sales are strong, inventory growth is cooling, and affordability remains tight.
Jul 227 min read
Revisiting My Bold 2026 Real Estate Predictions
A midyear review of mortgage rates, home prices, inventory, Airbnb rules, foreclosures, affordability, and new construction reveals which 2026 real estate predictions are holding up.
Jul 87 min read
Is Greenville Finally Becoming a Balanced Market?
Greenville’s market is showing signs of balance as inventory rises, sales remain strong, new construction pressures pricing, and buyers become more selective.
Jun 247 min read
Real Estate Is on the Ballot in South Carolina
Greenville’s housing market isn’t just shaped by supply and demand anymore. Roads, short-term rentals, taxes, and development rules are turning elections into real estate decisions.
Jun 35 min read
The Mortgage Rate Lie Buyers Keep Falling For
SEO Excerpt: The Mortgage Rate Lie keeps buyers waiting for a drop that may not come. Here’s what the bond market, inflation, and global pressure points are actually doing to rates right now.
May 275 min read
Greenville’s Market Just Got a Lot More Complicated
Greenville just posted record new listings and record pending sales, but pricing stayed flat and inventory cracked 6,000 again. Here’s why Greenville’s Market is starting to feel more complicated than the headlines suggest.
May 206 min read
The 10 Hottest Neighborhoods Buyers Are Fighting Over
A data-driven breakdown of the 10 Hottest Neighborhoods across the Upstate, including where homes are selling fastest, where buyers are paying over list, and why new construction is dominating the conversation right now.
May 136 min read
The Features Buyers Actually Care About (And Ones They Ignore)
A real MLS buyer-match tool was used to test which home features increase demand, and which upgrades don’t move the needle at all.
Apr 295 min read
Record Listings, Wild Swings, and a Noisy Market
Record listings. A 13% surge in pending sales. Three straight months of lower closings. Greenville’s March numbers are a perfect snapshot of a market full of wild swings—and why the noise matters.
Apr 225 min read
Rental Market Shift Is Hitting Hard
The Rental Market has shifted fast. Rents are easing from their peak, vacancies are higher, and rentals are taking longer to fill—here’s what the data says and what landlords and renters should expect next.
Apr 85 min read
Greenville Market Stats Just Broke a 10-Year Trend
Greenville’s February numbers delivered a rare surprise—days on market hit the highest level since 2016 and pricing softened, signaling a major shift in buyer urgency and market momentum.
Mar 185 min read
10 Seller Rules for 2026 (and the Biggest Mistake)
A practical Upstate home-selling guide that breaks down the 10 seller rules that matter in 2026, including pricing strategy, buyer behavior, new construction competition, open houses, and the biggest mistake that hurts listings.
Mar 47 min read
10 Buyer Rules for 2026 (and the One Most People Ignore)
A practical Greenville home buying guide that breaks down market conditions, mortgage rates, contingencies, new construction, insurance challenges, and the 10 buyer rules that matter most in 2026.
Feb 257 min read
How Two Winter Storms Impacted Greenville Real Estate and What It Means Moving Forward
Two winter storms shut Greenville down for two weekends, but the market didn’t collapse. Here’s what held steady, what slipped, and what January 2026 signals for the spring ahead.
Feb 187 min read
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