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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Real Estate Is on the Ballot in South Carolina
Greenville’s housing market isn’t just shaped by supply and demand anymore. Roads, short-term rentals, taxes, and development rules are turning elections into real estate decisions.
15 hours ago5 min read
The Mortgage Rate Lie Buyers Keep Falling For
SEO Excerpt: The Mortgage Rate Lie keeps buyers waiting for a drop that may not come. Here’s what the bond market, inflation, and global pressure points are actually doing to rates right now.
May 275 min read
Greenville’s Market Just Got a Lot More Complicated
Greenville just posted record new listings and record pending sales, but pricing stayed flat and inventory cracked 6,000 again. Here’s why Greenville’s Market is starting to feel more complicated than the headlines suggest.
May 206 min read
The 10 Hottest Neighborhoods Buyers Are Fighting Over
A data-driven breakdown of the 10 Hottest Neighborhoods across the Upstate, including where homes are selling fastest, where buyers are paying over list, and why new construction is dominating the conversation right now.
May 136 min read
The Features Buyers Actually Care About (And Ones They Ignore)
A real MLS buyer-match tool was used to test which home features increase demand, and which upgrades don’t move the needle at all.
Apr 295 min read
Record Listings, Wild Swings, and a Noisy Market
Record listings. A 13% surge in pending sales. Three straight months of lower closings. Greenville’s March numbers are a perfect snapshot of a market full of wild swings—and why the noise matters.
Apr 225 min read
Rental Market Shift Is Hitting Hard
The Rental Market has shifted fast. Rents are easing from their peak, vacancies are higher, and rentals are taking longer to fill—here’s what the data says and what landlords and renters should expect next.
Apr 85 min read
Greenville Market Stats Just Broke a 10-Year Trend
Greenville’s February numbers delivered a rare surprise—days on market hit the highest level since 2016 and pricing softened, signaling a major shift in buyer urgency and market momentum.
Mar 185 min read
10 Seller Rules for 2026 (and the Biggest Mistake)
A practical Upstate home-selling guide that breaks down the 10 seller rules that matter in 2026, including pricing strategy, buyer behavior, new construction competition, open houses, and the biggest mistake that hurts listings.
Mar 47 min read
10 Buyer Rules for 2026 (and the One Most People Ignore)
A practical Greenville home buying guide that breaks down market conditions, mortgage rates, contingencies, new construction, insurance challenges, and the 10 buyer rules that matter most in 2026.
Feb 257 min read
How Two Winter Storms Impacted Greenville Real Estate and What It Means Moving Forward
Two winter storms shut Greenville down for two weekends, but the market didn’t collapse. Here’s what held steady, what slipped, and what January 2026 signals for the spring ahead.
Feb 187 min read
Why Housing in Greenville Is Set to Get More Expensive
Local fees, state growth worries, and a federal tilt toward high valuations are converging on one outcome for the Upstate: Housing in Greenville Is Set to Get More Expensive unless supply grows or rates fall.
Feb 115 min read
Fed Drama, Rate Whiplash, and What It Means for Greenville
In a month of Fed Drama, Rate Whiplash, Greenville watched rates dip to 5.99%, snap back to the low sixes, and settle into a pattern that rewards steady planning over headline chasing
Feb 45 min read
The “Prices Must Drop” Myth (and Why It Won’t)
Crash chatter is loud, but the Prices Must Drop Myth misses how Greenville’s market actually works—equity-rich owners, scarce distress, and supply-and-demand dynamics that won’t bend to vibes.
Jan 285 min read
December Data Signals a Shift Toward Sellers
Greenville’s year-end wasn’t sleepy. December Data Signals stronger listings, surprise pendings, top-three closings, and months of supply sliding to 3.6—pointing the market back toward sellers as 2026 begins.
Jan 215 min read
The 5% Mortgage Rate Trigger (and Who It Helps)
Greenville has a quiet hinge number: The 5% Mortgage Rate Trigger. When a five appears, prices flatten, confidence returns, and buyers move. This episode explains who benefits—and what to watch as spring momentum builds
Jan 145 min read
Reviewing 2025 Predictions and What Stan Got Right
A no-spin scorecard on the Upstate housing market—mortgage rates above 6%, prices drifting higher, cash at 22%, policy getting tougher, and the final tally: 7.5 out of 10 predictions correct.
Dec 24, 20254 min read
The Market’s New Rhythm—More Listings, Faster Sales, & Real Shifts
More homes hit the market, days on market tightened, and prices kept inching up. November’s stats reveal The Market’s New Rhythm—a buyer-leaning pace with seller wins for homes that are priced and prepped right.
Dec 17, 20255 min read
Inside the Housing Trends That Reshaped Greenville in 2025
Greenville’s 2025 wasn’t typical: affordability pushed moves into Spartanburg, Anderson, and Pickens, rates reset seasonality, and new construction often beat resale. See the Housing Trends That Reshaped Greenville—and what they mean next.
Dec 3, 20255 min read
Buyers Are Back—But the Data Isn’t Playing Along
Buyer traffic is surging across Greenville, but the latest housing data tells a very different story. Here’s why the market feels hot even when the numbers say otherwise.
Nov 19, 20254 min read
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