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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Greenville Home Prices Just Did It Again
Greenville home prices declined year over year for the second month in a row, while inventory stayed high, days on market rose, and new construction continued pressuring the market.
6 days ago8 min read


Greenville's Market Is Starting to Tell a Different Story
Greenville’s latest market numbers show a shifting story: new listings are slowing, pending and closed sales are strong, inventory growth is cooling, and affordability remains tight.
Jul 227 min read


The Biggest Appraisal Changes in Decades Are Almost Here
UAD 3.6 is bringing the biggest appraisal changes in decades, with more data, longer reports, possible delays, and higher costs for buyers, sellers, Realtors, and appraisers.
Jul 157 min read


Revisiting My Bold 2026 Real Estate Predictions
A midyear review of mortgage rates, home prices, inventory, Airbnb rules, foreclosures, affordability, and new construction reveals which 2026 real estate predictions are holding up.
Jul 87 min read


The Real Estate Loan Most Investors Don't Know Exists
A rental property HELOC may be the real estate loan many investors never knew they could use, especially for Airbnb owners, LLC-held rentals, and BRRRR strategies
Jul 17 min read


Is Greenville Finally Becoming a Balanced Market?
Greenville’s market is showing signs of balance as inventory rises, sales remain strong, new construction pressures pricing, and buyers become more selective.
Jun 247 min read


The Features Buyers Actually Care About (And Ones They Ignore)
A real MLS buyer-match tool was used to test which home features increase demand, and which upgrades don’t move the needle at all.
Apr 295 min read


Overprice It, Pay for It
Overpricing feels like a safe move—until the price cuts start. Here’s what the numbers show happens when sellers overprice a home in the Greater Greenville market, and why it often leads to selling for less.
Apr 155 min read


Greenville Market Stats Just Broke a 10-Year Trend
Greenville’s February numbers delivered a rare surprise—days on market hit the highest level since 2016 and pricing softened, signaling a major shift in buyer urgency and market momentum.
Mar 185 min read


10 Seller Rules for 2026 (and the Biggest Mistake)
A practical Upstate home-selling guide that breaks down the 10 seller rules that matter in 2026, including pricing strategy, buyer behavior, new construction competition, open houses, and the biggest mistake that hurts listings.
Mar 47 min read


10 Buyer Rules for 2026 (and the One Most People Ignore)
A practical Greenville home buying guide that breaks down market conditions, mortgage rates, contingencies, new construction, insurance challenges, and the 10 buyer rules that matter most in 2026.
Feb 257 min read


The Market’s New Rhythm—More Listings, Faster Sales, & Real Shifts
More homes hit the market, days on market tightened, and prices kept inching up. November’s stats reveal The Market’s New Rhythm—a buyer-leaning pace with seller wins for homes that are priced and prepped right.
Dec 17, 20255 min read


Inside the Housing Trends That Reshaped Greenville in 2025
Greenville’s 2025 wasn’t typical: affordability pushed moves into Spartanburg, Anderson, and Pickens, rates reset seasonality, and new construction often beat resale. See the Housing Trends That Reshaped Greenville—and what they mean next.
Dec 3, 20255 min read


Gratitude, Mentorship & the Road to REALTOR of the Year
The Road to REALTOR of the Year in Greenville wasn’t about splash—it was built on basement-office lessons, steady mentorship, and a home team that kept the calendar sane. Here’s how that road now serves buyers and sellers across the Upstate.
Nov 26, 20255 min read


Buyers Are Back—But the Data Isn’t Playing Along
Buyer traffic is surging across Greenville, but the latest housing data tells a very different story. Here’s why the market feels hot even when the numbers say otherwise.
Nov 19, 20254 min read


Stephanie Worinkeng on Decluttering, Staging & Smarter Storage
When it comes to homes in Greenville, presentation and peace of mind start behind closed doors—closet doors, that is. In this episode of Selling Greenville , professional organizer and owner of A Time to Organize , Stephanie Worinkeng, shares the practical (and deeply human) side of creating a functional home. From paper piles and junk drawers to sentimental items and staging for sale, she breaks down why clutter creeps in—and how to build systems that actually stick. Declutt
Nov 5, 20255 min read


Gen Z Fixer-Upper Fantasies, Millennial Crash Myths, & Boomer Upgrade Blindspots
From fixer-upper fantasies to crash fears and down payment paralysis, Greenville’s generational housing patterns reveal how age and experience shape homeownership—and what each group can learn from the others.
Oct 29, 20255 min read


Greenville Real Estate Rollercoaster: Record Listings, Rising Prices, and Market Whiplash
The Greenville real estate rollercoaster keeps climbing—record listings, rising prices, and shifting inventory define 2025’s market. See how buyers and sellers can stay steady amid the twists.
Oct 15, 20255 min read


Greenville Housing Check: Buyer’s Market Vibes, a $250 Giveaway & a Zillow Power-Up
Greenville’s late-summer numbers show buyer’s-market vibes without a price collapse: inventory at multi-year highs, days on market stretching, and list-to-sale ratios easing—plus a Zillow Showcase push and a $250 review giveaway to boost visibility where it counts.
Sep 24, 20256 min read


New Construction Reality Check: Why “Brand-New” Might Be Cheaper—And Riskier—in Greenville
A clear-eyed New Construction Reality Check for Greenville buyers. Why brand-new can cost less than lived-in, where quality risk hides, how warranties now work, and when a spec home makes more sense than a ground-up contract.
Aug 27, 20256 min read
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