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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Gen Z Fixer-Upper Fantasies, Millennial Crash Myths, & Boomer Upgrade Blindspots
From fixer-upper fantasies to crash fears and down payment paralysis, Greenville’s generational housing patterns reveal how age and experience shape homeownership—and what each group can learn from the others.
Oct 29, 20255 min read
Solving Homelessness with Susan McLarty of Greenville Homeless Alliance
Greenville’s homelessness isn’t always visible—but it’s urgent. In this Selling Greenville episode, Susan McLarty of Greenville Homeless Alliance explains how a hub-and-spokes network is turning hospital discharges into housing, aligning public and private partners, and expanding options so families move from crisis to keys.
Oct 11, 20236 min read
Market stats—What happened last month, and what does it mean?
Greenville’s latest housing data shows steady prices, softer demand, and rising inventory. See what August’s numbers mean for buyers and sellers—and how to strategize for a slower fourth quarter.
Sep 27, 20236 min read
How Much Do Mortgage Rates Impact Real Estate Demand?
How much do mortgage rates impact real estate demand? Greenville’s month-by-month data shows demand surges on full-point drops, stalls on 7s, and goes bonkers near 5.25%. See the exact thresholds—and how to plan around them.
Sep 20, 20235 min read
How Much Value Does a "Master on Main" Add?
How much value does a “master on main” add in Greenville? New, real neighborhood data shows ranches and two-stories with the primary on main pull a $20–$25/ft premium over primary-up plans—plus why bigger homes get lower $/ft.
Sep 13, 20236 min read
All Things Home Inspections: Conversation with Jesse McCormick
Ace Home Inspections owner Jesse McCormick joins Selling Greenville to reveal what really happens during a home inspection—from costly leaks to rooftop alligators—and why even brand-new homes need an inspection.
Sep 6, 20235 min read
Craziest Real Estate Encounters (Greenville Edition)
Five true “you can’t make this up” tales from Greenville showings: a guard-dog standoff, a roach waterfall, buzzards nesting indoors, a termite-collapsed floor, and a church braced to keep its walls from falling. These craziest real estate encounters in Greenville show how wild—and fixable—property can be.
Aug 2, 20235 min read
10 Lessons I Learned from My Dad
Ten practical life lessons from my dad—from work ethic and frugality to discipline and daily joy—shape how one Upstate realtor serves people and solves problems. A moving, useful tribute with everyday takeaways.
Jul 26, 20236 min read
How long will mortgage rates stay high?
How long will mortgage rates stay elevated? This Selling Greenville episode reviews decades of 30-year fixed history, why recessions matter, and a practical timeline for when borrowers might see relief.
Jul 12, 20235 min read
Experiencing the Greenville County Tax Sale
Greenville’s annual tax sale returned — and it was wild. From million-dollar auctions to contaminated land surprises, here’s what really happened inside the Greenville County tax sale and what it reveals about the Upstate market.
Nov 10, 20215 min read
Solving Homelessness
Greenville can’t erase homelessness—but it can reduce it. This episode breaks down how vouchers work, why landlords hesitate, and a practical bridge that could connect prepared renters with willing owners.
Nov 3, 20215 min read
Improving Your House? Beware Not to Over-Improve
Thinking about a big upgrade? This Selling Greenville episode explains why some projects lift the whole home—while others become expensive extras buyers won’t fund. Learn how to avoid over-improving your house without sacrificing the joy of living in it.
Oct 27, 20215 min read
Negotiating... With Your Spouse
Couples don’t just negotiate with sellers—they negotiate with each other. Here’s a Greenville-first guide to negotiating with your spouse on a home: align your “why,” replace assumptions with data, and trade fairly without maxing your budget.
Jun 23, 20215 min read
How to Read an Untrustworthy Real Estate Person
Five simple questions reveal how to read an untrustworthy real estate person—from self-serving advice to data-free claims and disappearing acts when things get tough. Learn the patterns that separate pros you can trust from the ones you shouldn’t.
May 12, 20215 min read
Is the Housing Bubble About to Burst?
Is the housing bubble about to burst? In Greenville’s current market, tighter lending, bigger down payments, and cash-backed offers make today fundamentally different from 2006–2007. Here’s how appraisals, contingencies, and builder behavior reshape the risk.
May 5, 20216 min read
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