How does Greenville/Spartanburg compare to other major markets?

Before we get into the nitty gritty of numbers and percentages, let’s talk about something bigger: perspective.

If you’ve been living in or shopping for a home in Greenville or Spartanburg lately, it might feel like prices are sky-high and inventory is tight. But how do our local markets stack up against other major markets across the Southeast? That’s exactly what Stan breaks down in this episode, using a fresh batch of research from his brokerage’s internal team that puts our numbers side-by-side with Nashville, Charlotte, Charleston, Raleigh, and others.

How does Greenville/Spartanburg compare to other major markets?

Greenville/Spartanburg market data versus other major markets

The internal report focuses on ten counties: Greenville, Spartanburg, Anderson, Oconee, Pickens, Laurens, Union, Greenwood, Cherokee, and Abbeville. Together, they make up a huge portion of the Upstate SC market—and when you compare them to bigger-name markets in the region, some surprising insights emerge.

Stan notes that when he looks at the median sales prices, cities like Raleigh and Charleston are significantly more expensive. Charleston's median, for example, is over $500,000—about $200,000 more than Greenville/Spartanburg. And Nashville? Even higher.

That kind of price gap changes the game when it comes to both affordability and competitiveness. It’s no wonder why many buyers are turning their attention to the Upstate.

Why affordability is Greenville's superpower

Let’s be honest: affordability is relative. Yes, prices in Greenville and Spartanburg have gone up in recent years—but compared to other Southeastern markets, we’re still sitting in a sweet spot.

In fact, when you look at cost of living and housing affordability, Greenville and Spartanburg remain some of the more accessible markets in the region. Stan explains that Greenville is quickly becoming a more affordable alternative to places like Atlanta, where traffic, home prices, and lifestyle expenses have all ballooned.

And Spartanburg? It’s even more affordable than Greenville, offering even more opportunities for buyers priced out of hotter metro areas.

More balanced growth, less volatility

Another key difference between our market and places like Nashville or Raleigh? The pace of growth.

While markets like Nashville have seen huge spikes (and some drops) in pricing and demand, the Greenville/Spartanburg area has experienced more steady, measured growth. That makes our market more stable—and potentially more sustainable in the long run.

Stan also points out that a lot of new development is spreading into surrounding counties like Laurens and Pickens. These counties are becoming attractive spots for buyers who want proximity to Greenville without paying top-tier prices.

Who’s moving here—and why?

There’s no shortage of people relocating to the Upstate. But who exactly are they?

According to Stan, many of the people moving to Greenville or Spartanburg are coming from larger metros in search of a slower pace, lower cost of living, and better quality of life. They’re often drawn to the natural beauty, access to both mountains and coastlines, and growing job opportunities.

But even with the influx of out-of-towners, Stan notes that our market still hasn’t become as cutthroat as places like Charlotte or Charleston. Bidding wars are less common, and buyers can often find what they’re looking for—if they’re working with someone who knows the market well.

The Bottom Line

Greenville and Spartanburg may not be the flashiest names on the map, but they’re quietly outperforming bigger cities when it comes to value, growth, and lifestyle. That’s worth paying attention to.

Watch & Listen to the Full Episode

For a full breakdown of how Greenville-Spartanburg compares to other markets, tune in to Selling Greenville Podcast Episode 261.

🎧 Listen on all streaming platforms!

🎥 Watch on YouTube:

Final Thoughts

If you’ve been feeling the pressure of higher prices or wondering whether the Greenville/Spartanburg area is still a good value, this episode offers some helpful clarity.

Compared to major Southeastern markets, our region is still highly competitive in terms of affordability, quality of life, and long-term value. And with more development on the horizon, especially in surrounding counties, there are still plenty of opportunities—whether you’re buying, selling, or investing.

Follow @StanMcCune for more data-driven insights, market trends, and expert strategies in real estate. Whether you're buying, selling, or investing, Stan McCune breaks down complex real estate topics into practical advice you can use to make smarter decisions in the Greenville market and beyond.

Ien Araneta

Journal & Podcast Editor | Selling Greenville