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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Should I rent, or should I buy?
Is it really cheaper to rent than buy in Greenville right now? Neighborhood-by-neighborhood numbers say “often yes”—but five kinds of control and long-term equity can flip the answer for many.
Nov 8, 20236 min read
Willie Coleman on Real Estate Investing in Your Teen Years and Early 20s
A teenage hustler becomes a luxury builder: how Willie Coleman turned salvaged parts, smart sourcing, and resilience into real estate momentum.
Nov 1, 20235 min read
How Much Value Does a "Master on Main" Add?
How much value does a “master on main” add in Greenville? New, real neighborhood data shows ranches and two-stories with the primary on main pull a $20–$25/ft premium over primary-up plans—plus why bigger homes get lower $/ft.
Sep 13, 20236 min read
Costs to Build a Custom Home in Greenville County
Thinking of acreage and a custom build in the Upstate? Six months of Greenville County MLS data shows custom, out-of-subdivision builds hover around ~$225/sq. ft., with typical land costs adding ~$40K–$100K per acre. See how that compares to buying an existing home with acreage.
Aug 9, 20236 min read
How Has Stan’s Job (as a Realtor) Changed Over the Years?
A Greenville, SC, realtor breaks down how Stan’s job as a realtor changed over the years—from deal-finding and seller defense to multiple-offer warfare to today’s strategy-first playbook with deeper marketing and measured price moves.
Jun 14, 20235 min read
Why Homebuyers Should Consider New Construction
Greenville’s active inventory is now dominated by builder homes. Here’s why “Why Homebuyers Should Consider New Construction”: better timelines than 2021–2022, rate buydowns, closing-cost help, strong warranties, and more predictable paths to closing—even with a wider price gap vs. resales.
Apr 19, 20236 min read
My Experience With Smart Home Systems and Apple Home
A Greenville homeowner shares a real-world journey wiring up thermostats, locks, garage, and security under Siri—why Apple’s ecosystem won, what devices delivered, and where the setup still needs polish.
Feb 15, 20236 min read
How To Invest in Real Estate Without Purchasing Real Estate
Real estate returns without another mortgage? This Greenville-based playbook shows five ways to invest in real estate without buying property—from value-add upgrades and finishing basements to private lending and REITs.
Jul 6, 20225 min read
Home Improvement Rip-Offs
Five costly pitfalls Greenville homeowners should avoid—from solar leases to oversold crawl space encapsulations. Learn the red flags, smarter alternatives, and how to keep projects focused on results (not upsells).
May 11, 20225 min read
10 Least Helpful Questions to Ask When Buying
Thinking about what to ask before you buy? Here are the 10 least helpful questions to ask when buying a home—and what to do instead—based on hard-won lessons from the Greenville market.
Apr 6, 20226 min read
How Bad Is It to Purchase the Most Expensive Home in a Neighborhood?
Is it always a mistake to buy the most expensive home in a neighborhood? In Greenville’s tight-inventory market, not necessarily. Here’s when the premium makes sense, when it doesn’t, and how to avoid the renovation and appraisal traps.
Feb 16, 20225 min read
Waiting a Year to Move = Thousands of Lost Dollars Per Year
Delaying your move by one year could cost you over $3,000 annually. Here’s how Greenville’s steady appreciation turns waiting into a pricey mistake.
Dec 29, 20215 min read
Purchasing a House “As Is” Is Risky, But It May Be Necessary
Purchasing a house “as is” can help win a competitive bid—but only if you understand the risks. Learn when it makes sense and how Greenville buyers protect their investment.
Sep 29, 20213 min read
When It Comes to Home Values, Size Matters. But Not in the Way You Think It Does
Smaller homes often win on value: higher price-per-foot, friendlier appraisals, lower carrying costs, and steadier demand. Here’s why “home values size matters”—just not the way most people assume.
Aug 25, 20215 min read
Airbnb vs. Long-Term Rentals. What do you need to know?
Short-term rentals can out-earn on paper, but they operate like a hotel with higher costs, tighter rules, and review pressure. Long-term rentals are steadier and simpler but bring vacancy shocks and occasional eviction risk. Here’s what investors in Greenville need to know before choosing Airbnb vs. Long Term Rentals.
Aug 18, 20215 min read
The "Don'ts" of New Construction
Building a new home sounds simple—until HOAs, limited customization, lender traps, lot mistakes, and resale timing collide. Here are the practical “don’ts” that keep New Construction on track.
Jun 30, 20214 min read
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