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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Looking Back at Stan’s 10 Bold Predictions for 2023
Did Greenville’s 2023 housing market play out as predicted? See which of Stan’s 10 bold forecasts came true, which fell short, and what they reveal about real estate trends heading into 2024.
May 3, 20235 min read
Harnessing ChatGPT for Real Estate
AI meets the Upstate. Discover how Harnessing ChatGPT for Real Estate is changing how Greenville buyers, sellers, and agents approach the housing market—with humor, insight, and real data from the field.
Mar 29, 20235 min read
My Experience With Smart Home Systems and Apple Home
A Greenville homeowner shares a real-world journey wiring up thermostats, locks, garage, and security under Siri—why Apple’s ecosystem won, what devices delivered, and where the setup still needs polish.
Feb 15, 20236 min read
iBuyers Found “Naked in the Water” While Mom and Pop House Flippers Thrived
iBuyers surged on algorithms, then the tide turned. This episode unpacks how corporate overpays, shallow updates, and price cuts collided—while local flippers thrived on neighborhood-level sense.
Feb 1, 20234 min read
When Numbers Lie: A Final Look at 2022
Greenville’s 2022 housing numbers tell a nuanced story: low inventory, longer days on market, softer (but still positive) price growth, and a buyer behavior shift that changed how deals got done. Here’s the year-end reality—without the misleading headlines.
Jan 18, 20235 min read
How Much Does a Nice Neighborhood Impact Home Prices?
A Greer case study answers a big question: Can neighborhood design and amenities outweigh newer finishes across the street? See how Chartwell Estates and Shelburn Farms flipped positions over a decade—and what it means for pricing your next move.
Jan 11, 20235 min read
10 Bold Predictions for 2023
Greenville’s 2023 outlook favors balance over drama: rate relief at times, steadier medians, longer days on market, tighter inventory, and the return of true fixer pricing—plus why foreclosures stay scarce.
Jan 4, 20235 min read
Reviewing 2022 and Previewing 2023
A grounded look at Greenville’s year in housing: why 2022 felt like two markets, how rates, supply, and seasonality shaped the slowdown, and what a spring/summer 2023 rebound could look like if mortgage costs dip.
Dec 28, 20225 min read
Greenville Area Overview Part 4: TR, Taylors, Mauldin, Piedmont, and Easley
A boots-on-the-ground look at five Upstate spots—TR, Taylors, Mauldin, Piedmont/Powdersville, and Easley—covering real median prices, commute realities, amenity trade-offs, and the neighborhood quirks that actually move value.
Dec 21, 20226 min read
Greenville Area Overview Part 3: Simpsonville
A buyer's-eye look at Simpsonville—downtown concerts, Five Forks conveniences, Adams Mill variety, and Lower Simpsonville country quiet—plus real medians and trade-offs.
Dec 14, 20226 min read
Greenville Area Overview Part 2: Greer
A practical guide to Greer’s five real sub-markets—Downtown, Riverside, Enoree/Honoree, Blue Ridge/Lake Robinson, and the BMW corridor—covering what sells where, why buyers choose each pocket, and how to match lifestyle to location.
Dec 7, 20225 min read
Greenville Area Overview (Part One)
A practical, map-friendly Greenville Area Overview (Part One)—from downtown condos and Unity Park to Eastside suburbia, Midtown convenience, Paris Mountain elbow room, and rural pockets by the Saluda—complete with medians, ranges, and lifestyle tradeoffs.
Nov 30, 20226 min read
The 2022 Thankfulness Episode
A gratitude-fueled recap of Greenville’s housing year: from pandemic-paced chaos to a purposeful slowdown, South Carolina’s simplified due diligence contract, and why clients—not managers—are the best “bosses” in 2022, thankfulness in Greenville real estate.
Nov 21, 20225 min read
Price Reductions Are Happening En Masse
Greenville’s market just flipped: nearly 43% of active and under-contract listings have already reduced prices, signaling a return to disciplined pricing—and new leverage for buyers.
Nov 9, 20225 min read
The (Not) "Real Ones" In Real Estate Investing
How do you separate real operators from posers in real estate investing? This episode breaks down the red flags—personal-brand theatrics, 100% creative-finance dependence, performative before-and-afters, perpetual “education,” and more—so rookies don’t get burned.
Nov 2, 20225 min read
10 Things Non-SC People Say About Greenville
New to the Upstate? Here are the 10 things non-SC people say about Greenville—from basement scarcity and bold dining to art-filled streets, pricey rent, tricky drivers, and easy escapes to lakes and mountains.
Oct 19, 20225 min read
Multifamily Investing has Changed Drastically Since 2017
A five-year, MLS-based look at Greenville’s small multifamily market shows pricing doubled—but so did rents. See why multifamily investing has changed drastically since 2017, what that means for underwriting, and why BRRRR still shines.
Oct 12, 20225 min read
Weathering the Greenville Storms
Storms in the Upstate don’t need to be catastrophic to cause trouble. This Greenville-focused guide explains flood zones, wind-driven rain, roof installation pitfalls, shingle choices, hail myths, and tree risks—so homeowners are truly weathering the Greenville storms.
Oct 5, 20225 min read
Stan's Story: How I Got Into Real Estate
From ten-cent PB&Js to a top local podcast, this Greenville Realtor® traces a winding path through flips, insurance adjusting, a health scare, and the mic that fueled his business.
Sep 14, 20226 min read
What Happens When You Underprice a Listing? (Part 2)
Does listing low really pay? In Greenville’s latest six months of sales, true underpricing outperformed on $/sq. ft.—but missed the mark roughly 40% of the time. Here’s when to use it (and when not to).
Aug 24, 20225 min read
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