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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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New Year, New Playbook, and a Different Way Forward
A practical reset for 2026—one living workflow per client, closer ties to builders, flips only when margins are undeniable, proactive buyer outreach, intentional Zillow visibility, real mentorship, and content with a human wink. That’s New Year, New Playbook in action.
Jan 75 min read


Stan’s 2026 Bold Predictions for Greenville
Greenville’s 2026 housing outlook calls for high-5% mortgage moments, 2–5% price gains, tighter months’ supply, and a possible affordability reset—plus a split where four-bedroom homes rise, and two-bedroom values slip.
Dec 31, 20255 min read


The Market’s New Rhythm—More Listings, Faster Sales, & Real Shifts
More homes hit the market, days on market tightened, and prices kept inching up. November’s stats reveal The Market’s New Rhythm—a buyer-leaning pace with seller wins for homes that are priced and prepped right.
Dec 17, 20255 min read


Inside the Housing Trends That Reshaped Greenville in 2025
Greenville’s 2025 wasn’t typical: affordability pushed moves into Spartanburg, Anderson, and Pickens, rates reset seasonality, and new construction often beat resale. See the Housing Trends That Reshaped Greenville—and what they mean next.
Dec 3, 20255 min read


Do Greenvillians Like Basements, Pools, And Golf Course Homes?
Wondering whether basements, private pools, or golf course addresses actually move the needle in Greenville? Here’s what locals prefer, where these features shine, and how they affect price and resale.
Feb 12, 20253 min read


The Market Slows but Home Prices Stay High
Greater Greenville’s fall snapshot shows a curious split: The Market Slows in activity, yet prices climb to record highs as new construction, concessions, and rate math reshape how buyers and sellers move.
Nov 29, 20234 min read


Massive Shifts Happening in Greenville's Real Estate Market
Greenville’s market just shifted—from summer’s sprint to fall’s steady pace. Higher rates, more inventory, fewer panic offers, and smarter negotiations define the moment.
Sep 21, 20226 min read


Supply Is Up, Demand Is Down. But Is Anything Actually Changing?
Supply is up and demand is down in Greenville, but prices and days-to-contract are still near records. Here’s why the market feels split—and how to navigate it.
Aug 17, 20225 min read


The Latest Jobs Report & What It Means for Real Estate
A blowout jobs report with 528,000 hires and 3.5% unemployment just reset the housing conversation. Here’s how stronger labor, Fed hikes, and mortgage rates point to a softer—not shattered—real estate market.
Aug 10, 20225 min read


The "Don'ts" of New Construction
Building a new home sounds simple—until HOAs, limited customization, lender traps, lot mistakes, and resale timing collide. Here are the practical “don’ts” that keep New Construction on track.
Jun 30, 20214 min read
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