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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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The “Prices Must Drop” Myth (and Why It Won’t)
Crash chatter is loud, but the Prices Must Drop Myth misses how Greenville’s market actually works—equity-rich owners, scarce distress, and supply-and-demand dynamics that won’t bend to vibes.
Jan 285 min read


December Data Signals a Shift Toward Sellers
Greenville’s year-end wasn’t sleepy. December Data Signals stronger listings, surprise pendings, top-three closings, and months of supply sliding to 3.6—pointing the market back toward sellers as 2026 begins.
Jan 215 min read


Stan’s 2026 Bold Predictions for Greenville
Greenville’s 2026 housing outlook calls for high-5% mortgage moments, 2–5% price gains, tighter months’ supply, and a possible affordability reset—plus a split where four-bedroom homes rise, and two-bedroom values slip.
Dec 31, 20255 min read


Reviewing 2025 Predictions and What Stan Got Right
A no-spin scorecard on the Upstate housing market—mortgage rates above 6%, prices drifting higher, cash at 22%, policy getting tougher, and the final tally: 7.5 out of 10 predictions correct.
Dec 24, 20254 min read


Notes from the Annual Housing Market Forecast
The Annual Housing Market Forecast shows tight supply, a 5.25% mortgage-rate tipping point for buyers, and why zoning keeps the “missing middle” out of reach—plus what to expect as the busy season returns.
Jan 25, 20234 min read


The housing affordability CRISIS. Part 2.
Greenville’s housing affordability crisis deepened as prices surged, inventory hit 1.9 months, and the affordability index fell from 115 to 100. Here’s what’s driving it, why “build more” is complicated, and what helps now.
Feb 24, 20215 min read


What’s Going to Happen in Greenville in 2021?
Greenville enters 2021 with jobs rebounding faster than the nation, mortgage rates still supportive, and inventory tight. Here’s a data-rich look at what’s going to happen in Greenville in 2021—from affordability and new construction to migration, policy, and practical moves for buyers, sellers, and investors.
Dec 17, 20205 min read


Basement Homes are Extremely Undervalued. Thanks, Appraisers
Basements have a branding problem—and it isn’t about damp concrete or cobweb myths. It’s about how value gets measured. In this fiery, data-sprinkled episode of Selling Greenville, the host lays out a case that finished basement square footage—when built and finished to the same standard as the main level—routinely gets shortchanged at appraisal. The lived experience, the market behavior, and even a quick pass through MLS metadata all suggest something different: buyers see a
Dec 9, 20205 min read
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