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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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The 5% Mortgage Rate Trigger (and Who It Helps)
Greenville has a quiet hinge number: The 5% Mortgage Rate Trigger. When a five appears, prices flatten, confidence returns, and buyers move. This episode explains who benefits—and what to watch as spring momentum builds
Jan 145 min read


May 2025 Real Estate Market Insights: Prices, Trends & What’s Next?
The Greenville real estate market hit new highs in May 2025—record listings, rising prices, and changing buyer behavior. Here's what it means for your next move.
Jun 18, 20255 min read


Prices Continue to Fall in Greenville
Greenville’s prices are slipping in key segments. Here’s why it’s happening, how it shows up in the data, and what buyers and sellers should do right now.
Feb 19, 20253 min read


How Greenville RE Is Shifting
Greenville’s housing market has quietly reinvented itself. Smaller lots, newer homes, longer timelines, and shifting financing reveal how Greenville RE is shifting in 2024 and beyond.
Jan 8, 20255 min read


Helene + Elections Cause Prices to Drop and Rates to Soar
Hurricane Helene and the 2024 election collided to shake Greenville’s housing market, creating a mix of delays, price drops, and rising rates that define the Helene + Elections Impact.
Oct 30, 20244 min read


Buyer and Seller Strategies for a Shifting Market
Greenville’s housing market is shifting — but it’s not crashing. Learn smart buyer and seller strategies that actually work in today’s slower, more strategic market.
Jul 31, 20244 min read


Prices Set New Records Even as the Real Estate Market Softens
Greenville home prices just hit record highs, even as the real estate market begins to soften. Discover what’s really driving the shift — and what it means for buyers and sellers.
Jul 24, 20245 min read


Why Millennials and Boomers Still Dominate Real Estate
A data-driven look at why Millennials and Boomers continue to dominate today’s housing market, based entirely on the latest national demographic trends.
May 1, 20244 min read


Using Section 8 Rentals as a Rent Deflation Hedge
A deeper look into how Section 8 Rentals create rare stability in shifting markets — and why they often serve as a built-in hedge against rent deflation.
Apr 10, 20244 min read


Statewide Changes to SC Real Estate are Coming
From short-term rental rules to rollback taxes, wholesaling scrutiny, deed-restriction cleanup, and stronger broker education, the Statewide Changes to SC Real Estate taking shape in Columbia are poised to influence everyday deals across South Carolina.
Feb 8, 20234 min read


iBuyers Found “Naked in the Water” While Mom and Pop House Flippers Thrived
iBuyers surged on algorithms, then the tide turned. This episode unpacks how corporate overpays, shallow updates, and price cuts collided—while local flippers thrived on neighborhood-level sense.
Feb 1, 20234 min read


Notes from the Annual Housing Market Forecast
The Annual Housing Market Forecast shows tight supply, a 5.25% mortgage-rate tipping point for buyers, and why zoning keeps the “missing middle” out of reach—plus what to expect as the busy season returns.
Jan 25, 20234 min read


Waiting a Year to Move = Thousands of Lost Dollars Per Year
Delaying your move by one year could cost you over $3,000 annually. Here’s how Greenville’s steady appreciation turns waiting into a pricey mistake.
Dec 29, 20215 min read


Market Update: The Closing Sale Plunge Has Happened
Greenville’s housing data confirms what agents suspected—the closing sale plunge has happened. Learn what a 20% drop in closings really means for buyers, sellers, and prices in the Upstate market.
Jun 18, 20205 min read


What Happened in April? The Good, the Bad, and the Ugly
Learn how Greenville’s April housing market balanced higher prices, fewer listings, and growing inventory—revealing what buyers and sellers should expect as 2025’s real estate trends unfold.
May 12, 20205 min read
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