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THE GREENVILLE REAL ESTATE JOURNAL
Get expert takes on the ever-changing Upstate market. From home buying and selling tips to neighborhood spotlights, investment advice, and behind-the-scenes stories, this blog delivers honest, data-backed insight into real estate in Greenville and beyond. Whether you're a first-time buyer or a seasoned investor, you'll find real value here.
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Comparing 2023 Real Estate to the RE Market in 2008–2020
Greenville’s 2023 real estate market looks nothing like 2008’s crash—or 2020’s chaos. Here’s how it compares to the last 15 years and what it means for buyers, sellers, and investors right now.
May 10, 20235 min read


10 Things Non-SC People Say About Greenville
New to the Upstate? Here are the 10 things non-SC people say about Greenville—from basement scarcity and bold dining to art-filled streets, pricey rent, tricky drivers, and easy escapes to lakes and mountains.
Oct 19, 20225 min read


If You Want to Avoid HOAs In Greenville... Good Luck
Trying to skip HOAs in the Upstate? The data says most Greenville-area homes sit inside them—especially close-in and above $350K. Here’s where non-HOA options actually hide, and the trade-offs buyers make to get them.
Sep 7, 20226 min read


What Happens When You Underprice a Listing? (Part 2)
Does listing low really pay? In Greenville’s latest six months of sales, true underpricing outperformed on $/sq. ft.—but missed the mark roughly 40% of the time. Here’s when to use it (and when not to).
Aug 24, 20225 min read


Supply Is Up, Demand Is Down. But Is Anything Actually Changing?
Supply is up and demand is down in Greenville, but prices and days-to-contract are still near records. Here’s why the market feels split—and how to navigate it.
Aug 17, 20225 min read


The Latest Jobs Report & What It Means for Real Estate
A blowout jobs report with 528,000 hires and 3.5% unemployment just reset the housing conversation. Here’s how stronger labor, Fed hikes, and mortgage rates point to a softer—not shattered—real estate market.
Aug 10, 20225 min read


House Flips and Fines—The Inner Workings of Large House-Flipping Corporations
Greenville’s market is full of corporate flips promising speed and simplicity. Here’s how the model actually works, why the FTC just fined one major player, and what sellers and buyers should watch as appreciation slows.
Aug 3, 20226 min read


Investing in a Shifting Real Estate Market
Greenville’s housing winds are changing. Learn how to thrive while investing in a shifting real estate market using lessons from three past cycles—what worked, what didn’t, and how to position your next move.
Jun 29, 20226 min read


Greenville County Council Elections = Chaos for Local Housing
Greenville’s primaries weren’t routine—they were a referendum on growth. See how anti-development wins, impact fees, and a 220,000-resident surge could fuel long-term price pressure and reshape where homes can be built
Jun 22, 20226 min read


Real Estate Prices Continue to Soar!!
Greenville’s latest market stats show a paradox: pending sales are down, but prices and speed are still up. See why homes under $400K drive the frenzy, how median prices jumped 19.9% to $315K, and what 1.2 months of inventory means for buyers and sellers now.
Jun 15, 20226 min read


The Cost to Buy a Home Has Gone Up 26% Since January
Greenville’s buying power shrank fast: the median price is up to $295K, rates are near 5%, and the monthly payment on a typical home is now about 26% higher than in January. Here’s what that means for buyers and sellers—and how to adapt this spring.
Apr 20, 20226 min read


Local Politics and Real Estate
Greenville’s 2024 local races will shape housing more than any national headline. From impact fees to tax policy, here’s how Greenville local politics and real estate intersect—and what voters should ask before they cast a ballot.
Apr 13, 20225 min read


10 Least Helpful Questions to Ask When Buying
Thinking about what to ask before you buy? Here are the 10 least helpful questions to ask when buying a home—and what to do instead—based on hard-won lessons from the Greenville market.
Apr 6, 20226 min read


What Would It Take for the Housing Market to Crash?
Is Greenville headed for a 2008 repeat? This data-driven breakdown shows what would it take for the housing market to crash—and why today’s supply, demand, and foreclosure trends make a true collapse highly unlikely.
Mar 30, 20225 min read


Low Inventory, Higher Mortgage Rates, and A Crazy Start to 2022
Greenville’s 2022 housing market came out swinging: new listings fell 13.6%, median price jumped to $280K (+17.9%), days on market dropped to 31, and mortgage rates neared 4%. Here’s what buyers and sellers need to know now.
Feb 23, 20225 min read


The Phone Call That Would've Saved $500,000
A Lake Keowee homeowner sold off-market in the mid-$700s—only for the next owner to close a few months later for over $1.3M. Here’s the hard-won lesson from the Phone call that would've saved $500,000.
Jan 26, 20225 min read


Which Areas Appreciated More or Less Than Average in 2021?
Some Greenville markets doubled average growth in 2021—others barely moved. See where values soared and where opportunities still hide.
Jan 19, 20225 min read


My Absolutely WILD End to 2021
A late, low FHA appraisal. A lender’s year-end deadline. Buyers painting on Christmas Eve. How a Greenville deal still closed—just in time.
Jan 12, 20225 min read


As Home Prices Go Up, What Happens to Rental Rates?
In Chartwell Estates, home prices surged while rents barely moved—and rentals got smaller. Here’s what the data really shows.
Jan 5, 20224 min read


Waiting a Year to Move = Thousands of Lost Dollars Per Year
Delaying your move by one year could cost you over $3,000 annually. Here’s how Greenville’s steady appreciation turns waiting into a pricey mistake.
Dec 29, 20215 min read
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